Pharma could become more active in direct-to-consumer drug delivery in 2020 - Business Insider

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As pharma companies wade deeper into the digital health arena, DTC prescription firms could be a good bet:

have all grabbed funding this year. And consumers are becoming more and more convenience-driven, which will likely up demand for fast and reliable med delivery services.

Meanwhile, upstarts could lean on pharma giants' massive footprints and deep pockets to expand into new markets and grow their offerings. Many prominent medication delivery firms are using fresh funding to fuel their expansion efforts: Capsule put a share of the whopping it raised in September 2019 to expand beyond its launching pad, New York City.

And as pharma cos wade deeper into the digital health arena, DTC prescription firms could be a better bet than digital therapeutics companies. Scaling has proven to be a

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