And while it sounds fancy and forward thinking, the reality is that very few South African businesses are truly embracing and adopting a digital-first approach to business. There’s no denying that it’s a daunting concept, particularly for those CEOs who cut their managerial and leadership teeth in more analogue environments, but ignoring it certainly won’t make it go away.
In 2020 CEOs need to focus on elevating the strategic importance of the digital function within their organisations. It’s about using digital systems, tools and agile thinking to improve business performance.Understand what you’re in for A chief digital officer is not a position limited to disruptive startups or tech giants. Every company interested in creating value, making profit and ensuring their own longevity are making room for a digital lead who, ideally, is focussed on pursuing innovation and optimising operational efficiencies across the business.According to research conducted by The Hackett Group, advanced analytics is the most significant digital investment companies can make.
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