BUSINESS MAVERICK: OP-ED: The rapidly changing face of Japan Inc

Japan, as a nation, has a rich cultural history that dates back millennia. The norms and traditions that help define this East Asian country have been around since time immemorial. The samurai, the ancient warrior-class that remains indicative of Japanese culture, especially to those of us not from the Land of the Rising Sun, neatly encapsulate its way of life., loosely analogous to the European concept of chivalry, stressing a combination of frugality, sincerity, loyalty and honour until death.

In 1999, three of the world’s largest car manufacturers, Nissan, Mitsubishi and Renault, formed a strategic partnership in which they agreed to act in the financial interest of one another while maintaining their unique brand identities. Carlos Ghosn, the man behind the alliance, succinctly characterised this partnership as similar to that of a marriage.

Though it would seem that despite intense public attention, Nissan is reluctant to change what has clearly become a toxic, win-at-all-costs culture. But Nissan has not been the only one to act irresponsibly. Kansai Paint, an Osaka-based chemicals company and leading original equipment manufacturer of both automotive and industrial paints, has also been in the spotlight over the way it has acted recently., Kansai Paint expanded its business into a plethora of both emerging and mature markets across the globe, from Vietnam to Indonesia, Tanzania to the Middle East.

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