who has over 150,000 followers and started posting on Instagram in 2012, said she applied for verification for similar reasons. She found that people were stealing her photos and creating Instagram accounts pretending to be her.
Now, brands that she already discusses in her posts are noticing her. "The other day, I talked about a skincare item that I use, and I actually had the skincare brand reach out to me and send me a box of the items," Sula said. She had spoken about the brand multiple times in the past before she was verified and nothing had occurred.
"But I think that if you're an influencer with several hundred thousand followers, brands are going to be looking for verification and they care a little bit more that you're verified," she said. For these larger influencers, it's becoming more of an expectation that they will have applied for verification, and the lack of a checkmark may be a red flag for companies.
"The account must represent a well-known, highly searched for individual, brand, or entity," a Facebook spokesperson told Business Insider.
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