governing children's content, according to entertainment company Yoola, a network which manages 4,300 channels on the site.
"We've seen anywhere between a 30 percent to 50 percent loss in revenue," Baumel said — though he noted that different channels would see different effects. For now, the entertainment company executive sees two trends emerging among child-creators in reaction to the rules: a push toward diversifying their revenue channels outside YouTube advertisements, like working with toy companies, merchandise companies, and other brands, and a close consideration of offers to migrate to more traditional entertainment, like starring in a TV show.
A YouTube spokesperson pointed toward the company's blog posts announcing the changes. The company hasthat the new rules could hurt the bottom line for both creators and YouTube itself, and included a link for creators to learn about other ways to monetize content. YouTube also stressed its commitment to helping creators navigate the new landscape and to supporting family content in itsand said it would share more on that topic in the upcoming months.
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