Why the Fashion Industry Is Betting Big on Jennifer Lopez

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Unpacking JeniferLopez’s broad appeal 💥 via BoF

 

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Coach JLo Sensational.

Coach JLo I would remove the rooftop part... the other shot looks amazing and more befitting

Coach JLo I love this! This makes the brand feel authentic, approachable and real to the masses! Great choice to have JLo partner with Coach brand diversity! ✌🏽❤️

JLo GUESS Versace Coach It’s just a good team of stylists, fashion hair & makeup, all smoke n mirrors and plenty of $$$-nothing new.

JLo GUESS Versace Coach Isn’t her over exposure going to dilute her brand? As a brand ambassador, it doesn’t make much sense to me to be at different price points. My views.

JLo GUESS Versace Coach Everyone loves her! ☺️

JLo GUESS Versace Coach Appeal=Business of reciprocity: $$$$

JLo GUESS Versace Coach She's Latina. 😍🥰

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