, and the presentation characterized the mega-mergers of VML and Y&R and Wunderman and JWT as successes, hinting that Read plans to continue the strategy.Mindshare with Neo Media World, a performance marketing firm.
WPP said it’s working to reduce its reliance on Google and Facebook by drawing from sources like Amazon, Microsoft, LinkedIn, and IBM.WPP plans to integrate AI, voice, esports, and AR capabilities with Adobe, Microsoft, Facebook, Amazon, and Snap, among others.Read has acknowledged that creativity is a weak spot for WPP, especially in North America — a point reinforced by
that hit one of its largest agencies, Ogilvy, this past week. WPP also said it planned to name leaders to oversee its relationships with each of the major platforms.WPP downplayed the late 2018 loss of lead global creative duties for Ford by explaining how it designed the car maker's FordPass app. WPP announced the launch of a new, internal tech platform called WPP Open that promises to make the company's tech capabilities available to all of its agencies in one place.WPP said the new platform would consolidate apps, consumer databases, content creation programs, and other tools from WPP companies and third parties.
As evidence of its success, WPP listed the tech giants among its largest clients, with Google at number two.
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