The design practices of Wesfarmers-owned retail chain Target have been called into question after claims it ripped off the work of a Queensland small business.
"The koala character is our brand and to see it in a big corporation like Target is devastating," Ms Hunter said. "There are slight differences but you can see it is very much the same."Ms Hunter designed the koala character in 2016 and still has the original hand sketches on pieces of paper. I am a small business owner from Queensland with a small child. I simply could not afford prolonged litigation.The Emondo Kids product sells for $43, while Target's version, which comes with a matching knife and fork, sells for $19."It just completely undervalues, on both price and quality, my product," Ms Hunter said. "To now see inferior products being offered on a large scale, based on the designs that I myself created, hurts me a lot.
Her lawyer sent a cease-and-desist letter to Target and the retailer denied copying her design but advised it would not order any further stock from its supplier.
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