Bob Wheeler is CEO of Airstream, the 86-year-old maker of iconic, silvery trailers.
Wheeler was referring to the company's new 725,000 square-foot factory, a short drive from Airstream's old plant, around since 1970. "Sixty percent of the recreational vehicles we make are sold west of the Rockies," he said. The question was whether Airstream should leave its longtime home in Jackson Center, Ohio, or stay put."The number one resource we can't reliably create someplace else is the workforce," he said. "We didn't have the confidence that we could find people who understand our heritage."That's a classic Bob Wheeler insight.
According to Wheeler, that wasn't a disaster. "A step back is OK, as long as it's not a slide," he said. "A dramatic swing would be 20-to-25%. He added that dealer confidence is strong, suggesting that "everything is stacking up well" for 2020.
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