. Google's vice president of retail, Carrie Tharp, and her team are focused on bridging the gap and bringing the retailers that are lagging behind safely into the 21st century. With the help of cloud-based technologies, Google is hoping to improve digital infrastructures to prevent outages on major shopping days.
Though Tharp has only been at the helm of Google's retail group for about six months, she has an extensive background in retail. She formerly oversaw digital operations at Neiman Marcus and led e-commerce at Fossil during transformative moments for both companies. We caught up with Tharp at the National Retail Federation's Big Show, where she told us how Google is assisting brands that are struggling to keep up digitally and how the cloud can improve areas like inventory forecasting and sustainability. What types of problems are you most focused on solving for retailers hoping to improve their e-commerce businesses? Retailers are still struggling to handle the scalability and reliability needed to handle peaks in traffic.
To me, there's a lot of sustainability issues around shipping and fulfillment. Now, people buy multiple sizes and multiple things, and they're only going to keep one. That's a lot of shipping back and forth. So we're also working on things like shipping fulfillment optimization to minimize that footprint and impact.
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