This millennial founder went broke after her first business failed—then she went on to grow a $1.2 billion company

A large part of the success of the company, which was founded in 2003, has been the work of chief brand officer Raissa Gerona. The 37-year-old executive pioneered the use of influencer marketing, where companies partner with social media users who have a large follower base to grow the business's audience reach — and eventually, their sales.

"It was quite difficult for me in the beginning when that happened to me to say, 'OK, I failed at this and couldn't make this work,'" Gerona tells. "That obviously takes a toll on your confidence and how much you believe in yourself." "It really starts with yourself, to pick yourself back up and know that you can continue to move forward," she says. "But I do think it's a process, and I think it's important to feel those feelings and just be like, 'All right, I'm done with it, and I'm moving on.'"

Gerona and her team declined to comment on how much money was lost with the closure of Brigid Catiis.

MakeIt Stock is below IPO now. Great company.

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MakeIt This is an inspiring story. What goes up can come down... it can rise again

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MakeIt Don't tell Bernie... Capitalism works

MakeIt America’s so lucky that it let her parents from Philippines into america when she was seven....otherwise, yes well ... a good old trumpster would have stood up with the creativity and created jobs in her place...

MakeIt

MakeIt Make sure she pays 75% in income tax and 3% of the wealth should be taxed. AOC and Warren will be proud.

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Google Parent Alphabet Is No Longer A $1 Trillion Company After Latest Earnings MissI am a New York—based reporter for Forbes, covering breaking news—with a focus on financial topics. Previously, I've reported at Money Magazine, The Villager NYC, and The East Hampton Star. I graduated from the University of St Andrews in 2018, majoring in International Relations and Modern History. Follow me on Twitter skleb1234 or email me at sklebnikovforbes.com welcome to tres commas club loosers google firefox Twitter instagram LinkedIn .... Interval screen time scroll bar. A scroll bar which records how long a person looks at content, allowing them to return to specific posts and content they overlooked or looked over. It could be used for parental control. google sux
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Google Parent Alphabet Is No Longer A $1 Trillion Company After Latest Earnings MissI am a New York—based reporter for Forbes, covering breaking news—with a focus on financial topics. Previously, I've reported at Money Magazine, The Villager NYC, and The East Hampton Star. I graduated from the University of St Andrews in 2018, majoring in International Relations and Modern History. Follow me on Twitter skleb1234 or email me at sklebnikovforbes.com skleb1234 How will they survive skleb1234 ...soon overtaken by $TSLA. Might as well give up now with some honor still left. 😭
Source: Forbes - 🏆 394. / 53 Read more »