Spotify is buying Bill Simmons' The Ringer as its podcast shopping spree continues - Business Insider

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Spotify is buying Bill Simmons' The Ringer as its podcast shopping spree continues

including The Bill Simmons podcast and shows about the NBA and NFL. As part of the deal, Spotify plans to acquire The Ringer's staff, website, and podcast catalog.The deal is the latest in a string of acquisitions that Spotify has made in recent months to grow its podcast business. Last year, Spotifyto buy Gimlet Media and Anchor to expand from streaming music to content. Spotify also acquired podcast studio Parcast last year.

"As we set out to expand our sports and entertainment offerings, we wanted a best-in-class editorial team," said Dawn Ostroff, Spotify's chief content officer in a statement. "Bill Simmons is one of the brightest minds in the game and he has successfully innovated as a writer and content creator across mediums and platforms.

Simmons is a former ESPN commentator who launched The Ringer in 2016. According to The Wall Street Journal, The Ringer madeFor more on Spotify and the podcast industry, read our coverage on Business Insider Prime:

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