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These 14 startups are trying to get consumers to rent instead of buy - Business Insider

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These 14 startups let you rent everything from bulldozers to Cartier jewelry — and show how VCs are betting big on the Rent the Runway mentality

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From construction equipment and RVs to party supplies and luxury jewelry, consumers have the ability to rent almost anything. Some of these startups are peer-to-peer, while others offer an inventory of rentable items.Click here for more BI Prime storiesRent the Runway has shoppers renting everything from high-end designer clothes to everyday staples, and Airbnb lets users share entire homes or even spare rooms.

Be it for cost, convenience, or storage constraints, US consumers are getting used to the idea of sharing through both peer-to-peer platforms and direct-to-consumer sites.

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