I sat down with Cristin and learned how she built her hair extensions business by focusing on absolutely everything – except sales.
So how was she able to achieve the millennial dream of turning a few hundred bucks and a passion into a multimillion-dollar business? The answer is straightforward: focus on the fundamentals first, and the sales will come. Here are Cristin’s underlying principles for sustainable success. You don’t have to reinvent the wheel. Building a viable business is possible as long as you have a real interest and passion in whatever you are selling.
Search engine optimization, on the other hand, is tried and true. If you have a great SEO game, your website, blogs, and content will rank highly on search engine results, and you will get tons of free traffic from users who are specifically looking for the product or solution you are offering. In order to use SEO effectively, make sure you have a website that is optimized for SEO and killer both in aesthetic and functionality.
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