Entertainment One Commits to Drama: “Hasbro Bought the Business to Expand It”

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“Sharp Objects” and “Run” producer-distributor Entertainment One is reassuring partners of its commitment to drama following its acquisition by toy giant Hasbro. EOne has always cultivated a strong…

EOne has always cultivated a strong set of procedurals, such as ABC’s Nathan Fillion-starrer “The Rookie” and Fox’s Stephen Dorff-led “Deputy,” but has also gained traction with cable propositions such as HBO’s “Sharp Objects” and the forthcoming thriller “Run” from “Fleabag” creator Phoebe Waller-Bridge, who both produces and stars.’s shock $3.

“If anything, eOne is now supported by a very complementary business. We will support Hasbro’s in-house IP and now find ways of bringing that to screen internally rather than externally,” explains Hedges, adding that third-party deals with producers are also unaffected. Hedges notes that, “Even if it’s a kids brand, it could be integrated into a cross-generational family . Hasbro is a family business but there is a lot there that isn’t just in the kids space.”

Feature films such as a new “Transformers” instalment and “GI Joe” movie, both with Paramount, are on the way, says Mansfield, although TV adaptations of Hasbro IP likely won’t air until 2021.

 

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