These 'stay at home' stocks like Peloton and Netflix could provide a refuge from coronavirus plunge, says MKM

are among a handful of companies that MKM Partners identified could rise despite the broader market sell-off.

"We tried to identify what products/services/companies would potentially benefit in a world of quarantined individuals. What would people do if stuck inside all day?," JC O'Hara of MKM Partners said in a note. The firm's recommendations are already being borne out by investors. Shares of Peloton, which sells stationary bikes for at-home workouts, are up more than 14% this week, while the S&P 500 is down around 9%, on pace for its worst week since the financial crisis in Oct. 2008. Netflix is up nearly 2% as of mid-day Thursday, while the S&P is down almost 2% .

are also up more than 5% for the day so far as companies increasingly have looked to move in-person meetings to the virtual world.

And $ROKU

Zoom yes, and some others. Peloton = not. People aren't going to go blow $3000 on a bike and then $30+ a month just to stay home and cycle. If they have a bike, they already likely subscribe anyway. Duh!

Yeah people forced to stay home from work if this becomes an office-closing pandemic are definitely going to start spending money on Peloton subscriptions 👶🏼🧠

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