A couple with no experience made $40M in sales and a 'Shark Tank' win - Business Insider

The Ratners started the site 10 years ago with just $5,000 in savings and zero business experience, and say it has since made more than $40 million in total sales.

They sourced their initial business partnerships from their local phone book, and Jamie hit the streets to connect with customers in their home market. Today, CertifiKid boasts an audience reach of over a million people, and sends daily deals to roughly 500,000 subscribers via email, fueled in part by their appearance on"Shark Tank."Competition in the deals space had grown more crowded since CertifiKid started, and the Ratners were betting on a big boost from the exposure of being featured on the "Shark Tank."

A typical Shark Tank valuation comes in between $500,000 and $1 million, but the Ratners were looking for a deal that would value their business at $7.5 million. "I had a sense that he respects the sparring, because remember, this is a television show after all. So my sense was he respected people that would negotiate hard," Brian said.

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