on its retail program since 1999, spent more than a decade working with Steve Jobs. And over the course of those years, there's one important lesson he took away from working alongside the iconic Apple co-founder and former CEO — how to create value for customers that goes beyond just selling products.
In the nearly two decades of its existence, the Apple Store has provided a blueprint for how to elevate the retail experience.
Kobe doesn't see these updates as changes so much as a continuation of Apple's original goal with the store. One way Jobs' perspective on creating value for customers has stuck with Kobe is in the impact it's had on how he thinks about the decision-making process.
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