Google shared YouTube ad revenue because of SEC federal regulators - Business Insider

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Google shared YouTube's ad revenue for the first time ever because of a request from US federal regulators

Alphabet Inc. began disclosing revenue for its YouTube video service this year after U.S. securities regulators asked the Google parent to give more "quantitative and qualitative" data on the business, according to filings released Monday.

The letter followed a comment from the SEC's corporate finance division last October, asking the company to revise its quarterly filings to provide more detailed information on key business units, according to another filing. In the Dec. 20 letter, Thuener O'Toole also wrote that Alphabet also would disclose the growth of Google Cloud revenues "although we do not believe it is currently a required disclosure."

 

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