A Westjet employee assists a customer at the airline's check-in area at Vancouver International Airport, in Richmond, B.C., on March 15, 2020.Dennis Matthews is a conservative strategist and commentator who is a vice-president at the national communications firm Enterprise Canada.
But while a sense of Canadian spirit has animated most of our corporate landscape, some companies have suffered damaging embarrassments, too. Those black marks will survive this pandemic. Kindness can also help create customer empathy too, as companies navigate through uncharted waters. While WestJet was forced to layoff 7,000 employees in March, CEO Ed Sims was honest and compassionate in laying out the steps the airline was taking to survive. It served as a reminder that these days, the best marketing you can do is treating your employees as well as you can.
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