Facebook accelerated the launch of the new app to capitalize on the uptick in live-streaming usage resulting from the pandemic. Live-streaming platforms in the past month have seen an increase in usage as people are forced to stay home and are looking for novel forms of entertainment.
The mobile-centric strategy for Facebook Gaming plays to the existing habits of Facebook users, and the app introduces new features to specifically help users stream mobile games. The majority of Facebook's general user base accesses the platform through mobile, and the company now aims to create a live-streaming experience that mimics that pattern.
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