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JPMorgan Chase named Tracy-Ann Lim as chief media officer - Business Insider

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JPMorgan Chase just named a new chief media officer. She reveals how the company built a scorecard to assess its ads during the coronavirus and is adjusting its $5 billion marketing budget.

JPMorgan Chase built an internal scorecard to assess its ad campaigns amid the coronavirus

Lim said that JPMorgan Chase developed a scorecard to assess its ads across all its divisions on criteria like placement, timing, audience and message. The scores determined whether the ads ran in settings the bank considered appropriate for its brand. This work resulted in the company pausing some lifestyle-oriented campaigns to avoid seeming insensitive to how the coronavirus was impacting people.

"Our belief in having expertise at the center of the firm was validated during this crisis because we needed one view of every single message that we were putting out into the world and were able to quickly study and audit everything," Lim said.

 

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Is there another industry that routinely spends more on marketing than they do their actual product?

That 5 billion dollars could have helped small businesses, but then Chase wouldn't be a soulless POS if they actual helped out would they. Chase is not able to steal homes right now and that must hurt their bottom line.

The demons add a new player to their roster.

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