Tomorrow's report will give an early glimpse at how coronavirus is impacting music streaming revenues.
The pandemic is a black swan event that will send reverberations -- many yet unknown -- throughout the global economy: The U.S. gross domestic product in the second quarter could drop as much as 25% by some forecasts and some economists forecast double-digit unemployment through the end of 2021. Individual countries will recover at their own pace, just as they adopted subscription services at different rates, with government assistance and planning playing varying roles.
Subscriptions should not drop from the previous quarter, even considering the pandemic’s effects; Italy, the hardest hit of European countries, didn’t implement a national lockdown until March 9. In the United States, businesses didn’t start closing until counties in Northern California’s Bay Area imposed the country’s first stay-at-home orders on March 17.
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