News Formal

PR firms are getting an internal communications windfall in pandemic - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 38 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 51%

Nigeria News News

Nigeria Nigeria Latest News,Nigeria Nigeria Headlines

Internal communications business is booming for PR firms like Edelman, Prosek, and Kekst CNC as CEOs scramble to reassure remote workforces and plan for a return to the office

Some PR pros praised New York Governor Andrew Cuomo's daily briefings as a playbook for internal comms.This story is available exclusively on Business Insider Prime.Edelman, Ruder Finn, Prosek Partners, Kekst CNC and other big PR shops are picking up work during the coronavirus even as corporations slash marketing budgets.

One of the grimmest tasks for a chief comms officer in this environment is delivering layoffs, furloughs, and health and safety news. Last week, the Labor Department announced 22 million Americans are unemployed,Several agencies told Business Insider they were being hired for internal comms assignments.

All of Kekst CNC's work now has a "significant internal component," co-CEO Jeremy Fielding said. "Employees want management to show leadership, to be transparent and empathetic." As talks turn to a recovery and reopening offices, chief comms officers are thinking about what's next. "Three or four years ago, employee communications went from the back of the bus to the front of the bus," Prosek said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in NG

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Saudi investments in hard-hit companies condemned as a ‘PR tool’Football clubs, cruise liners and music event promoters are just some of the investments being made by Saudi Arabia’s sovereign wealth fund. his has be a one of the most ugliest faces in the world.
Source: trtworld - 🏆 101. / 63 Read more »

States reopening their economies during the coronavirus pandemic - Business InsiderFlorida, Georgia, and South Carolina were the first to reopen parts of their economies, and more have joined them since.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Issuers must weigh the risk of missed payments during the pandemic - Business InsiderAmerican Express, Discover, and Synchrony reported notable drops or decelerations in their sales volume in Q1 2020 thanks to the coronavirus pandemic.
Source: BusinessInsider - 🏆 729. / 51 Read more »