Other influencer-led DTC businesses like fitness programs and workout apps have surged in sales.
Viewers are still willing to pay for content and products from their favorite creators, which shows that the demand is still high, and even growing. "People are more apt to spend 30, 60, or 90 minutes on an influencer or branded livestream, whereas they're typically only engaging with a static photo on a feed for a couple seconds," said Ellie Jenkins, an influencer-innovation manager at Mavrck. "That long-term engagement is really powerful for brands."
Influencer marketing agencies are still hiring, even as they're being forced to pivot to new revenue streams outside sponsored posts In some cases, influencer agencies have picked up new business by connecting brands with influencers as content creators at a time when production studios are unable to set up on-site photo or video shoots.
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