Facebook's new tools should help the platform appeal to TV media buyers as the pandemic removes traditional TV opportunities and shifts more viewership to streaming. Erik Geisel, director of North American agency partnerships at Facebook, AdExchanger, "This was always going to be a part of our upfront offerings for next year. But given COVID-19, we're probably going to see the reemergence of brands more regionally rather than nationally at the start.
With most live sports and other relevant TV advertising opportunities off the table this year, Facebook was likely motivated by the idea that a significant share of TV and premium video ad budgets are up for grabs.
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