Facebook's new tools should help the platform appeal to TV media buyers as the pandemic removes traditional TV opportunities and shifts more viewership to streaming. Erik Geisel, director of North American agency partnerships at Facebook, AdExchanger, "This was always going to be a part of our upfront offerings for next year. But given COVID-19, we're probably going to see the reemergence of brands more regionally rather than nationally at the start.
With most live sports and other relevant TV advertising opportunities off the table this year, Facebook was likely motivated by the idea that a significant share of TV and premium video ad budgets are up for grabs.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
DeleteFacebook ...😒
Nigeria Nigeria Latest News, Nigeria Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Four alt lenders are approved for CBILS - Business Insider - Business InsiderThe British Business Bank has approved nine lenders for the Coronavirus Business Interruption Loan Scheme, four of which are fintechs. if u need satisfy maybe i can help you with my videos 💞 With a business plan that lays emphasises on your business model and tailored for investment & loans applications. It's time to request for one now or recommend to a friend or colleague. Call/text 08137804774.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Facebook makes 'hateful memes' dataset to help hate speech researchers - Business InsiderFacebook created more than 10,000 'hateful memes' to help researchers learn how to spot hate speech Decentralized platforms will dominate the future. We don’t need big corporations or big government telling us what is acceptable — we can decide on our own. I assume this picture of their CEO is one of them. With a $100,000.00 prize for AI models! Sweet!
Source: BusinessInsider - 🏆 729. / 51 Read more »
Jimmy Kimmel apologizes for sharing misleading Mike Pence video - Business InsiderJimmy Kimmel's apology contained plenty of snark, however. 'Spreading misinformation was their thing, and I stepped on their toes,' he said.
Source: BusinessInsider - 🏆 729. / 51 Read more »
TikTok is developing a branded augmented reality video effect to rival Snapchat - Business InsiderAs TikTok expands its ad options, marketers looking to reach a Gen Z audience could come to view it as a formidable competitor to Snapchat
Source: BusinessInsider - 🏆 729. / 51 Read more »
Marriott CFO expects regional business to pick up first as states relax coronavirus restrictionsRegional destinations that guests can get to by car will be the first to rebound, Marriott CFO Leeny Oberg told CNBC on Monday after the hotel operator reported dismal earnings. Uh huh. The regions that are majority GOPDeathCult . Did Marriott buy body bags? Hold on a second, they are claiming China having 30% occupancy is a recovery? That’s terrible. Hotels loss money at less than 60%.
Source: CNBC - 🏆 12. / 72 Read more »
How travel Instagram influencers have adapted business to coronavirus - Business InsiderTravel Instagram influencers explain how they've radically changed their businesses during lockdown and leaned into categories from food to fitness
Source: BusinessInsider - 🏆 729. / 51 Read more »