YouTube creator Michael Groth, who has, told Business Insider that the average rate YouTube paid him began dropping sharply at the end of March.
Business Insider spoke to YouTubers on how their average rates have changed and how they are adapting their digital businesses. Here's what they said: He said his CPM rate had dropped by over 50% since the coronavirus outbreak began, but merchandise sales had made up for that loss in revenue by nearly tripling.
Many influencers have worked from home for years and are already equipped with the production gear necessary to create commercial content for brands. To learn more about the types of production gigs that creators are being hired for, read the full story here: As interest in live video has spiked among at-home consumers in recent weeks, creators, marketers, and tech platforms are looking for new ways to make money from livestreaming.
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