Senegal online food company sees sales double due to epidemic

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Delivery companies in Senegal like Club Kossam are benefitting from the lockdown as a growing number of residents in the capital have begun ordering groceries online

Club Kossam now delivers milk products, vegetables, fruit and meat to 1,300 households in Dakar per week with monthly sales doubling since the start of the epidemic. In contrast, the core business of its parent company La Laiterie du Berger and local suppliers have been hit hard by the crisis.

Its decision to offer weekly deliveries of vegetables and fruit in addition to the dairy products it had sold since 2016 was a game-changer for the business, said LDB founder Bagore Bathily.Club Kossam’s sales hit 62 million CFA francs in April, compared with a monthly average of 30 million before the epidemic and it has recruited 25 employees to cope with the surge in demand. In contrast, sales of LDB’s main brand Dolima fell 20% in the same period.

Coronavirus lockdowns are hastening a shift towards online shopping across the continent, African e-commerce giant Jumia said this week.Slideshow

 

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