Twitter is testing a new feature that lets users limit or disable replies - Business Insider

when angry followers are able to directly comment on them. Shutting off replies would solve for these issues, but it would also prevent brands from using the platform to its full potential, functionally turning a brand's Twitter into an announcement board rather than a social medium.

Brands may be better off developing a strategy for replying to negative comments, or directing them to a separate customer service handle, rather than disabling them outright: 80% of respondents to the same study said that when companies choose to reply to negative comments instead, it actually increases their trust.Insider Intelligence analyzes the media and marketing industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more.

Twitter is dead ☠️☠️☠️☠️☠️☠️☠️

It reminds me the censorship in YouTube

I'm quite sure a lot of big brand consumer trust is generally in decline. This, coupled with contracting consumer spending, could all conflate quite badly in terms of industry tea leaf reading.

I’m still not sure how I feel about this.

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i want the same layout on a video as it is youtube.Volume on the left

No. It's optional, and it's not made for brand safety. They even won't use it. It will significantly increase the quality of discussions and threads -- and possibly consumer trust.

The best brand safety is to be an awesome brand.

What trust ?

Hmm dont know about this, it could seriously backfire with fake news spreading with no way of refuting it in replies

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