Programmatic tools deployed in marketing campaigns by consultancies such as Digodat are increasingly in demand as companies shape personalised communications campaigns.
It did, however, say that it expected to deliver"sector-leading double-digit like-for-like revenue and gross profit growth for 2020". Since leaving WPP Group, which he effectively founded during the 1980s, Sir Martin has been a staunch critic of the company, wasting few opportunities to take public potshots at his successor, Mark Read.
A threat by WPP to withhold part of Sir Martin's long-term compensation on the grounds that he had breached confidentiality obligations has since dissipated, however.
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