Panera Bread has hired Eduardo Luz, the former US chief marketing officer and global brand officer of Kraft Heinz, as its chief brand and concept officer.
The marketing vet joins Panera Bread as it's adapting its business to the coronavirus pandemic. It recently launched a grocery delivery service as the restaurant industry gets walloped by the coronavirus. 8Greens did not immediately respond to Business Insider's request for comment. Panera Bread confirmed the news to Business Insider.
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