70% in March. Taken together, Instagram's recent efforts make creating for IGTV far more appealing than in the past, and if influencers flock to the section their fans will likely follow.
Higher engagement on IGTV would create opportunities for marketers across both advertising and influencer marketing: For now, Instagram is only testing one limited ad option — a 15-second unskippable pre-roll ad — and only rolling it out to a select group of creators and brands. But the company plans to test more options, such as shorter, skippable ads, before it rolls out more broadly.
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