this trend further, as fintechs look to ensure they can roll out innovative cross-border digital services, while remaining compliant.
— and fintechs should now focus on hyperpersonalization to continue standing apart from banks. As the fintech-friendly agenda in the country and government schemes introduced during the pandemic propel more fintechs, especially alt lenders, to the mainstream, these startups face a significant opportunity to present their innovative solutions to a wider pool of consumers. And their move to divert more resources to their compliance will only accelerate this trend.
But as banks simultaneously improve their tech skills, the competitive edge fintechs have in that arena could be dulled — as a result, fintechs will need to differentiate further. One way to do this is by developing hyperpersonalization capabilities, using AI and real-time data sets to tailor services to each customer's specific needs. This would show customers a clear benefit of using fintech solutions over traditional banks, helping fintechs maintain their growth path.
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