CrossFit CEO apologizes for George Floyd tweet after Reebok cancels partnership - Business Insider

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CrossFit CEO apologizes for 'tone-deaf' tweet about George Floyd after Reebok cancels its partnership with the fitness company

" and as a result, several affiliate gyms and brands – including Reebok – said they would end their partnerships with CrossFit."I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday. My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake," Glassman said.

He continued: "Floyd is a hero in the black community and not just a victim. I should have been sensitive to that and wasn't. I apologize for that. I was trying to stick it to thefor their invalidated models resulting in needless, economy-wrecking, life-wrecking lockdown, and when I saw they were announcing modeling a solution to our racial crisis, I was incredulous, angry, and overly emotional. Involving George Floyd's name in that effort was wrong.

"It's our hope that his murder catalyzes real change resulting in a level playing field for our black brothers and sisters. Please hear me when I say, we stand by our community to fight for justice. I care about you, our community, and I am here for you."

 

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Essentially, he’s apologizing for lost revenue. CrossFit

How ironic that apologies are issued after said org loses MONEY. Get out of here...

Huh, money will make him respectful.

The link takes me to another page

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