When the pandemic put a halt to live sports, we wondered about the sports media startup The Athletic, which shot to over 600,000 subscriptions in just three years. Lauren Johnson talked to 18 current and past employees who raised questions about the startup's business model beyond the pandemic situation.
The focus on hiring big-name journalists over building The Athletic brand itself could make it hard to rival established outlets like ESPN.Inside sports media startup The Athletic, where writers describe mounting pressure as subscription growth slows, ad revenue dries up, and live sports come to a haltEmployees at companies from Pinterest to ad agency GMMB are criticizing their companies' response to Black Lives Matter and calling on them to do more to combat systemic racism.
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