17 Companies That Took the 15% Pledge & Why It Matters

she told NPR

of the online retailer statements."So what I asked myself is, what would it actually take for these retailers to do for me to actually believe that they were standing with me as a black woman and also as a black founder? And so the initiative was born. As the website puts it:"Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses."as well as a handful of other retailers that we compiled below to show that they are more than just talk, this isn't just a trend and change

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