How brands can optimize their online payment strategy for maximum conversions - Business Insider

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How brands can optimize their online payment strategy for maximum conversions DigitalRiver ad

The COVID-19 pandemic has disrupted traditional sales channels for many brands around the world. As a result, more companies areWhile there's a lot that you need to know to successfully execute a DTC strategy, one critical component is payment solutions. Unfortunately, it's a lot more complicated than just deciding whether to accept Visa or Mastercard.

Along with conducting local customer analysis, you need to be aware that if you're launching an e-commerce site, you're going to be global whether you like it or not. People from around the world will inevitably visit your online store, which raises two main questions: As for compliance concerns both domestic and abroad, these issues can be largely mitigated by partnering with the right e-commerce provider that has broad compliance expertise and can also handle other back-office processes like tax remittance, fraud prevention, financial reconciliation, and payments. However, before you make your first online sale, you need to consider the economic impacts of e-commerce payments.

 

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