Tuesday, 07 Jul 2020 12:29 PM MYTLazada Malaysia is helping out local prawn farmers by bringing their fresh catch online. – Picture via Facebook
According to Lazada, the effort began after they received word that prawn farmers were unable to sell their daily catch. In addition to that, Lazada also created a special marketing promotion along with a dedicated delivery service to kick start their annual mid-year sale. Lazada Malaysia chief executive officer, Leo Chow said apart from causing a disruption to the local economy, the Covid-19 had also left small businesses in the agriculture sector in a struggle and Lazada had been helping them by moving their businesses online.
“It is critical for the agricultural industry to adapt to the ‘new normal’ in order to bounce back and recover from the toll and impact on our farmers and SME’s. We commend Lazada’s sense of civic responsibility in helping small local agricultural players.” Besides that, the collaboration between delivery service provider, GoGet and Lazada has resulted in quick on-boarding of the prawn farmers and leveraging on GoGet expertise in technology and logistics, Lazada is looking to continue this digital momentum to support local agriculture sectors.