Inside the Industry: Freelancing with Indierectory

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OPM rockstar and ad-man Herbert Hernandez urges Filipino creatives to join Indierectory and pave the future for freelancing. Listen to this episode of Inside the Industry: RapplerPodcasts HustleEveryday

MANILA, Philippines – You might know the name Herbert Hernandez from popular OPM bands Moonstar88 and 6cyclemind. But Herbert's name is just as prominent in the world of advertising, thanks to his background as a creative director and his agency, GIGIL.

A relatively new but award-winning"indie" agency, GIGIL sought to streamline Filipino freelancing by helping launch the initiative known asin 2018. But due to the COVID-19 pandemic, the online database has seen a surge in interest, growing in membership by the hundreds. And now, Indierectory is sounding the horn with the launch of a music video"by freelancers for freelancers" with the song", we invite GIGIL's Herbert Hernandez and Jeano Cruz to talk about Indierectory.

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