Peacock marketing pivot amid pandemic and postponed Olympics, ad spend - Business Insider

told Business Insider how they adapted their launch campaign after the Tokyo Olympics — the tentpole event the launch was tied to — was postponed.

"We all know that there's nothing that brings the world together like the Olympics," Tirico said. "And this summer, Peacock will give audiences a front-row seat and a behind-the-scenes look at the game's most electrifying moments." "That actually provided us an even bigger opportunity for all of the brands to participate in our launch," Patricia Hadden, who leads growth marketing for Peacock, told Business Insider.

Synergistic campaigns like Peacock's Symphony push have aided other streaming launches. Disney Plus made a big splash in November with the, which promoted the subscription service on Disney shows, networks, stores, theme parks, and more. Disney Plus had a clearly defined library with anchor brands including Marvel, Pixar, and Star Wars, and an ace in the hole with its original series "The Mandalorian." Peacock also has a vast selection of popular franchises like "Jurassic Park," "Shrek," "Saturday Night Live," "Downton Abbey" and "30 Rock," but it has a heavier lift in stringing those properties together in the minds' of consumers.

Nigeria Nigeria Latest News, Nigeria Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Inside Donald Trump and Kanye West's unlikely friendship - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Bevis and butthead CNN MSNBC IdiotInChief You mean Dumb and Dumber
Source: BusinessInsider - 🏆 729. / 51 Read more »

Inside Regeneron's 32-year history, race for coronavirus drug - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. How far are they ?
Source: BusinessInsider - 🏆 729. / 51 Read more »

How the music business is faring amid the COVID-19 pandemicNielsen Music's midyear report shows hip-hop and R&B dominate the streaming market, and albums by men account for nine of 2020's 10 biggest records so far.
Source: latimes - 🏆 11. / 82 Read more »

Two global leaders on how the pandemic will drive business innovation - Business InsiderWatch Young Sohn, corporate president and CSO of Samsung Electronics, interview Mathias Döpfner, CEO of Axel Springer, about the transformation of digital media and innovative technologies reshaping possibilities for the future SamsungSSIC ad
Source: BusinessInsider - 🏆 729. / 51 Read more »

Ad holding company giant Havas laid off about 200 people as clients slash spending - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »