AppDynamics founder Jyoti Bansal on new startup Traceable - Business Insider

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This founder launched AppDynamics in the 2008 recession and later sold it for $3.7 billion – now he raised $20 million for a new startup with a plan to win in this tough economy

Jyoti Bansal founded AppDynamics during the 2008 recession — and sold it a decade later for $3.7 billion.

Bansal says persisting while rivals fade, bringing a product quickly to market, and improving the product with customers' is a winning formula. Jyoti Bansal founded AppDynamics during the economic downturn of 2008. He thrived in the hard times, and got an offer many would have jumped at in a recession – to sell the company for $350.

"We were a small startup with ten employees, zero revenue, and zero paying customers when Lehman Brothers collapsed," he says of thethought by many to have set off the 2008-2009 recession. The venture capital market froze and some of our competitors started running out of cash and shut down."

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