Games, the entity founded by J.J. Abrams, Katie McGrath and Bad Robot, has appointed industry veteran Anna Sweet as CEO.’ President Dave Baronoff in leading the outfit, which was formed in 2018 with initial financing from Tencent and Warner Brothers Interactive.
“I first met Bad Robot 10 years ago during our collaborations while at Valve and have been huge fans of JJ, Katie and the team since then – as they represent one of the most forward looking creative talents across all mediums,” Sweet said in a press release. “As video games become a primary way to explore and experience new worlds and stories, I believe Bad Robot Games is uniquely suited to build something truly special and I am incredibly excited to be a part of the team.
Sweet worked on the original business team at Valve that built the Steam platform, which accelerated gaming’s transition to digital distribution. In more than six years at Valve, she led business and product development strategies that grew Steam into the world’s largest PC digital distribution platform.
I'd watch her.