Meet the rose-gold Nissan Ariya, Nissan's first electric crossover SUV - Business Insider

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Nissan just debuted its first major EV since the Leaf took the world by storm in 2010, and it may be a game-changer for the struggling brand

is also intended to help it achieve "sustainable growth, financial stability and profitability by the end of fiscal-year 2023." The debut comes as Nissan is struggling in the face of declining sales and earnings that began long before the coronavirus pandemic hit.

But the new EV — which Nissan says will have up to 300 miles of range, two battery options, advanced driver-assistance tech, and a dual-motor version —Nissan just held its first major EV debut in nearly a decade, and it's a sleek entrant to the growing field of electric SUVs.The Ariya — which launched virtually on Wednesday — is Nissan's debut all-electric crossover and will join the Leaf EV in its lineup.

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