It’s quite likely you own something in your wardrobe that was brought to life by Adam Frisby. The In The Style founder has worked tirelessly for seven years to ensure his clothing brand has found its way into our homes and social media feeds.
What Adam lacked in money he made up for with his determination to make the brand a success. “I got Jamie’s sister to build a website, bought six dresses and then handed out leaflets myself,” he explains. “I was absolutely fuming when Adam told me his idea because I thought he’d been planning it a long time and not told me. We actually had quite a big argument,” Jamie admits.
Adam later got in touch with Jamie after he appeared in his sleep. “I had a dream where I fancied Jamie, even though I didn’t in real life,” he explains. “I woke up in the morning and I couldn’t forget about it. It felt real so I messaged him on Facebook.” “We can say the most awful things to each other and sometimes people will say, ‘Oh my God you argue a lot,’ but we will literally laugh after a minute. That’s how we work,” Adam explains. “We balance each other out very well,” Jamie agrees.
On Valentine’s Day Jamie showed his romantic side when he covered their home in rose petals, red balloons and candles. “I love doing the big gestures and I think one of the reasons I continue to do them is because I know how much Adam hates it. It has become a bit of a challenge,” he jokes. “I had literally no idea whatsoever. We’d had a stressful few weeks apart. Work had been tough for Adam, and I’d been visiting a family member who was in the hospital. Adam planned the whole party very last minute, but the proposal was perfect,” he recalls. “I did lose the engagement ring in an ice bucket on the night as it was way too big, but it wasn’t the real one anyway.
Although Jamie initially found the delay hard to accept, he’s now looking on the bright side. “We can go bigger. We’re going to have a two-day event now,” he says. “He doesn’t need much of an excuse to spend more money,” Adam adds. “I always look to listen and learn,” says Adam. “There were some really important comments in there – such as our social media feed could be more diverse. Feedback like that is completely fair and we’ve already implemented changes.”
FR15BY Spoiler: he jumped on the Caroline Flack, BLM, NHS bandwagons and sold 14c Chinese T-shirt’s for £9.99. Change my mind.