Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Country Time, the lemonade and soft-drink company owned by Kraft Heinz, is issuing $100 "bailout" checks to children around the country who have been forced to close lemonade stands due to the coronavirus.
The effort comes after Country Time's 2018 "Legal-Ade" campaign, which paid fees for lemonade stands in select regions with outdated permit policies, prompting states like Colorado and Texas to update legislation. The coronavirus outbreak may have placed a damper on the lemonade stand, a timeless summer tradition, but Country Time is reimbursing the young entrepreneurs that run them.
The effort also comes on the heels of Country Time's 2018 "Legal-Ade" campaign that covered permit fees for lemonade stands in states that require them. As a result, state legislatures in Colorado and Texas both legalized stands and exempted them from the payments.
I wish Countrytime would put out a Spotify playlist inspired by their commercials.
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Source: BusinessInsider - 🏆 729. / 51 Read more »