J.K. Rowling’s Book Sales Lagging Despite Industry Boom in June

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Unlike much of the rest of the media industry, the world of publishing enjoyed a rise in sales as summer reading season kicked into gear in June. But one of the most successful authors of fiction i…

Unlike much of the rest of the media industry, the world of publishing enjoyed a rise in sales as summer reading season kicked into gear in June. But one of the most successful authors of fiction in publishing history, J.K. Rowling, was an exception to that growth, just as she plunged herself into a firestorm of controversy over transgender identity.

The lagging returns for Rowling are especially significant considering that in 2019, her print book sales in June rose right alongside sales for the rest of the industry: 35.2% for the author compared with 33.3% for fiction overall, according to NPD BookScan. Rowling’s slowing sales in June also aren’t consistent with her print sales for the rest of the year, which are up 26.5% compared to the first half of 2019. McLean points to a general upswing in the juvenile title sector starting in March — at first, in non-fiction — as parents scrambled to come up with productive ways to occupy their children’s time as schools shut down in the wake of the pandemic.

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...why would people be buying Harry Potter? It’s a super old series. I can’t believe her sales are still rising but this whole trans thing ain’t it. She’s entitled to her opinions

Why are you making this sound this is bad for her?

Cancel Culture:

I’m am guilty ... I’m on book 4 of Red Queen series and....❤️

Did she release a new book? if not it's pretty suprising she had ANY increase. Your figures potentially mean she is doing incredibly well with an old franchise. I suspect this is partly people hitting the stores for something NEW to read.

So trans can't read is what Variety is hinting at😱....thats mean I bet they can,shame on you Variety😐 I bet 'See Dick Go' is a favorite book of theirs😂

The desperation. Trying to spin this. Pathetic.😂

'Her sales ROSE 10.9%'

So a person who sold a bazillion books and doesn’t have anything new out sees her book sales rise by 10% in a month. 10% of what Rowling sells is way more books than 30% of what anyone else sells. I’m sure she won’t have to go hungry.

That a relatively old book series still experiences raises in sales at all is already impressing. Look at the sales for a relatively recent book instead and rethink your statement very hard.😝

This post again? There is an obsession with JKR.

It seems to me that the article conflates the two issues to seed a narrative that the controversy affected sales.

That fact doesn’t negate this fact......

And yet...

Again Harry Potter sell globally and thanks to Johnny Deep the next Fantastic Beast might also see some boom. Stop embarrassing yourself!

LOL transgenders not buying her books, I dont think she cares

That would teach the movie industry not to cancel production about stories of the trans community if not is starring trans actors instead of Halle or Scarlet. See? People would go to see them, you wouldn’t lose money. The cancel culture is winning.

You guys the multi millionaire JK Rowling only rose 10.9% more on the sales of her books!! We are winning, that will show her not to mess with us.

She made only 2 million this month instead of 2.2 million. That'll teach her!

You keep reprinting this bullshit even though her sales jumped up without any new Potter books.

Credulity knows no bounds, be it facts about J.K. Rowling or female penises.

Bruh... Who is dying for Harry Potter Books in 2020?

Transphobic bigotry has no place in our society. Trans rights are civil rights!

Her books sold millions and she made her billions decades ago. She'll be fine while ya'll are obsessed with tryna prove that she's 'failing' lmao. Let it go

Yep... If you’re not completely in line with the liberal mob now, it’s over. (Because they’re so “tolerant” of everyone!)😂

Inquisition, whatever its colour, ideology and political orientation, has never brought any good FreedomOfSpeech

Good. Because I have moral objections to transphobic remarks.

Lmao y'all trying so hard to spin this. Why would anyone buy harry potter right now? Everybody who wants it already got it.

You sound desperate.

Hahaha no one cares. That’s why her sales ROSE.... the headline writing smh.

So sad that we let made-up controversies should cast shadow over quality

Well, everyone who wanted to read Harry Potter, already has. If they have not, every thrift store in the country has no less than 3 copies of each book.

Her books are just as good now as they were before. FreedomOfSpeech

So, JK Rowling sold 10 per cent more books.

What a load of rubbish, go in any shop and she is on the best sellers shelf. One analyst isn't the real world

Although some medias are trying to cancel Jo, several transmen & transwomen support J K Rowling & her tweets/blog about the importance of biological sex 2 not be omitted from the feminist & LGBT debates. Here are some of their testimonials where they defend her. TransSupportJKR

Well I doubt she's struggling financially. She's even giving all royalties from the ickabog to charities for people struggling due to covid, so.....

Might be because everybody has already got her books. BUT the ONE analyst might be right & she's struggling to make another Billion £. On another note,she has zero problem of dragging liars into court. Just a heads up before you decide to take her on.

Can someone link statistics of book sales they are mentioned? Can't find anywhere

she’s one of the richest women in UK. this won’t affect her

lol the entire Harry Potter series is in the top nine most read books on amazon. Maybe the fact that the audiobooks are available for free now miiiight have something to do with the lag in print purchases 🙄

Yeah, I live in Edinburgh and pretty sure I saw her camping out near Arthur’s Seat with the kids. Guess the bailiffs have evicted her. Tough times

Wow this is desperate, aside from the fact that she is way richer than the other. Her average sale is equal to many authors best selling book. Harry Potter sell globally, so calm your horse down.

Who did she just hang out with on a yacht

All the grubby little hand rubbing

bc she’s a c*nt? next question.

I purchased two of her books, 1 once a gift request. I’m sure with all the copies she has sold, she will be fine. Especially with two new books coming out by the fall. One of these will create revenues for charity.

Doubt it. Twitter is not real life. Real people probably just aren't interested in the book. They don't care about her opinion. That's why elections keep looking like upsets to people on Twitter worldwide, not just the US. Echo chamber.

Her sales are going up. How is that underperforming?

Lmao no one cares about her tweets besides a couple Twitter users who live in a bubble

well...

On one hand is an author who has reportedly sold more than 500 million books. On the other hand is a gaggle of nobodies who will not achieve even one per cent (i.e. 5 million books sold) of her success, combined. The reason: Rowling rejects a fashionable clown show. Expected.

She's a billionaire from her works.. Writers of this hit piece live in studio apts and have net worth in the low double digits

amandamayet94

Remember the good old days when Variety was interest in showbiz and not Virtue Signalling and pushing an agenda?

“She” has been underperforming for some time. Shame Rowling’s a fraud yet writes (if “she” wrote) beautifully.

She's made her money, so other than a little kick in the ego, she isn't feeling any pain.

Here's the unbiased, we don't have to be politically correct or cowardly toward niche special interest groups headline: J.K. Rowling's Book Sales Rise 10.9% in June Despite Activist Twitter Backlash.

She must be really worried!

This might be the most biased article taking into account that her last work was published 2 years ago. Well, and the obvios fact that HP made her incredibly rich

Variety, she is richer and more successful than you will ever be. Her 'lagging' the average is pretty desperate stuff.

She has more money than God...

Wow Variety is really trying to push this narrative of Rowling being unsuccessful. Lol you guys are clowns. 🤣🤣🤣🤣🤣🖕🏾

Gee, maybe she should have tried not being a transphobic pillock.

Do people still buy her books?

Her sales are up 11 percent even though Potter was done a decade ago? She's doing fantastic.

She does have like a billion dollars in the bank. I think she will survive a rough couple of months in book sales

This is the most stupid and embarassing article i ever read. The comparison between all the market and Rowling is completely non sense. I'm really thinking to defollow you after Years.

lol get rekt

Hmmm we’ll never know why

Wow the free market work

Is it any good?

The_Brown_Dyke

I wish my sales would rise JUST 10%.

Good. We all know why...

We aren’t 10 anymore...

oh she will be fine, even if she never sold another book in her life. don't worry.

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