Today we look at Facebook's relationships with agencies, the startups that investors think will take off this year, and creators' experiences with Instagram's shopping tools.
Facebook CEO Mark Zuckerberg speaks about "News Tab" at the Paley Center, Friday, Oct. 25, 2019 in New York.Ski trips, cocktails, and exclusive groups: How Facebook made itself indispensable to advertisers and built an ad juggernaut Patrick Coffee and I looked at how Facebook built its $70 billion advertising business by building relationships with advertisers and big ad holding companies that handle multi-million budgets for brands.
In addition to pitching its ballooning user base, Facebook also hired Microsoft sales executive Carolyn Everson, who started Facebook's client council and Facebook Marketing Partners program. Everson also hosts multi-day trips for large advertisers to the Deer Valley Ski Resort in Park City, Utah and invites executives to her house in Beaver Creek, Colorado.
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