Ming Zhao is CEO and cofounder of PROVEN, which uses AI to develop personalized skin care products.
Zhao shares how the startup made it to the hot television program, and how her team prepared personalized skin care products for Mark Cuban and the other 'sharks.'That demonstration really brought to life for the Sharks what personalized skin care is, and why it's so beneficial for each person," she told Business Insider.
The 'sharks' ultimately did not invest in PROVEN, but Zhao said her Shark Tank appearance gave the startup heightened exposure, boosting traffic tenfold. The startup, which had raised about $6 million in seed investment, has been growing about 35% month-to-month since it launched late last year, she said.
Last year, after successful trials with "beta" customers who offered them "great feedback," Zhao said her team felt it was "the right time to go to Shark Tank." She was given an opportunity to tell her story to some of the producers. The startup also prepared a short video pitch clip. A few weeks later, Zhao got the call that PROVEN was in.PROVEN was the first skin care brand to be featured on Shark Tank in five years, Zhao said. "They usually don't feature skincare brands even though many apply," she said. But the startup's unique technology-based approach to skin care made it stand out.
benpimentel Please learn grammar. No one has “an aversion for” anything. This is high school level stuff. I am referring to your Shark Tank story.
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