However, the gaming industry will have to overcome several hurdles in order for the ad format to gain widespread adoption:If the ads create barriers to content on games that players have already paid for , many will likely respond negatively to the placement. For example, players The popularity of less intrusive alternatives:
Esports, livestreamers and ad-supported streaming apps on gaming consoles all present less disruptive channels for reaching gamers. Console gaming offers a more focused and interactive experience compared to these other channels, and thus ad placements there are more likely to be seen as interfering with the playing experience.Compared to mobile games, fewer console games offer in-game rewards that could support this strategy.
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