Amazon Fresh: Free grocery delivery launched for UK Prime members - Business Insider

free grocery deliveries for some Prime members in the UK through Amazon Fresh, in a move likened by the boss of grocer Waitrose to pressing the "nuclear button" in the war for online shopping supremacy.

It also announced that customers in more than 40 UK postcodes can now get free same-day delivery for a two-hour slot, provided they book before 9.p.m..The e-commerce giant has been selling groceries in the UK since its 2010 Grocery Store launch. It launched Amazon Fresh in, and until now, Prime members had to pay a monthly fee of either £3.99 for deliveries, or pay £2.99 per delivery, in addition to the annual £79 subscription fee for Prime.

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